• Γû║ Trade shows and events (28%)
• Γû║ Magazines/trade publications (13%)
• Γû║ Direct mail (9%)

With this said, more than 80% of marketers are employing digital marketing methods.  The top digital expenditures of the typical B2B budget:

• Γû║ Email marketing (8%)
• Γû║ Search engine marketing (5%)
• Γû║ Search engine optimization (5%)
• Γû║ The report also finds that 77% of B2B marketers state they expect their budgets to stay the same or increase in 2011.

According to American Business Media, "A majority of B2B marketers said that combining digital with traditional and using multiple media in a campaign improves effectiveness. Six in 10 marketers said offline efforts affect online activity. 'When efforts across the marketing continuum are well coordinated … we see all boats rise,' a General Electric Co. marketing executive said in the survey." Share &/or Comment ►