Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

image
Marketing Psychology
One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
Read More
image
Social Media Ads
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Read More
Recent Blog Posts
Solutions News Archive
Click HERE to Subscribe
Wednesday, 15 June 2011 15:10

Marketing Woes/Wows

Rate this item
(0 votes)
The most recent Signs of the Times national survey finds that:
  • Small business owners optimism is growing -- Six in ten (63%) small business owners are confident in the long-term success of their business, compared to a little more than half (54%) in 2010.
  • Younger business owners are even more assured about the future - The vast majority of small business owners age 18-35 (85%) are confident in the long-term success of their business compared to other age groups (35-54 at 56%; 55 and above at 63%).
  • While many small business owners plan to reach existing and potential customers online and through social media, more than half (53%) will turn to more traditional channels like newsletters and direct mail.
  • Tactics to Reach Potential and Existing Customers:
    • > Plan to increase communication via newsletters, direct mail, etc. 53%
    • > Plan to create or improve company's online presence (website, banner ads, SEO) 52%
    • > Plan to utilize social media and networking websites (e.g., Twitter, Facebook, LinkedIn) 45%
  • Traditional advertising/marketing tools continue to be popular with small business owners:
    • > Business cards 78%
    • > Yellow pages 54%
    • > Brochures 50%
    • > Flyers 44%
    • > Direct Mailers 44%
    • > Newspaper ads 42%
    • > Out-of-store signs/banners/posters 30%
    • > In-store signs/banners/posters 28%
    • > Coupons 28%
  • The majority of small business owners (91%) believe that the quality of a company's marketing/advertising materials reflects the quality of its products and services. Despite this connection, nearly a quarter (23%) say their own marketing/advertising materials do not reflect the quality of their products and services.
  • Just over a third (35%) of small business owners plan to split their resources evenly between Web-based marketing and traditional advertising materials, while another third (36%) will focus the most resources on Web-based marketing/advertising opportunities. Nearly three in 10 (29%) plan to focus the most resources on traditional marketing and advertising.
  • Two in ten small business owners (22%) say social media is a critical tool for marketing their business and half (50%) have experimented with it for that purpose. Younger small business owners (ages 18-35) are more likely to use social media than their older counterparts. A full third (33%) say social media is a critical tool for marketing their business, compared to owners overall. Share &/or Comment Γû║
Read 7335 times Last modified on Wednesday, 16 January 2013 14:43
Published in Solutions

Media

More in this category: « Report Reveals.. Trends in Sustainable Purchasing 10 Tips.. To Help You Stand Apart from The Competition »

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

back to top